Dr. Deshawn Preston and Dr. Kelli Rainey for eCampus News

In today’s higher education landscape, the collection, appreciation, and usage of data and analytics is not only necessary, it is essential. As our industry continues to adapt and change to new realities, this is even more true, as many institutions are facing new and recurring circumstances around enrollment management, student success, completion, infrastructure, and finance. These pressing priorities swirl into daily pain points that often collide with one another.

To tame the chaos, it is critical to use data to gain information needed for strategic decision-making and meaningful change. To do so, campuses must understand, utilize, and educate their communities on the use and integration of data and analytics for the greatest impact.