HBCU Collective Impact Announces New Campaign

The HBCU Collective Impact is a group of organizations that have joined together for the purpose of supporting the HBCU community with the power of a collective, united with the mission to elevate our impact through collaboration. The Collective Impact initiative is designed to elevate the richness of HBCUs, their distinctive history and legacy, and the excellence in the talent of HBCUs in the pursuit of equitable outcomes.

Current members of the Collective include Capital One, Deloitte, HBCU Research and Innovation Network (RAIN), NBA Foundation, Lockheed Martin, United Negro College Fund (UNCF) and Xerox.


The “Power of the YARD: Young Achievers Realizing Dreams” is a value proposition campaign designed to provide a platform for HBCUs to tell their story with support and brand amplification from the Collective.

See Power of the YARD videos below:

Alabama A&M University
Alcorn State University
American Baptist College
Benedict College
Bennett College
Bethune-Cookman University
Bowie State University
Cheyney University
Delaware State University
Denmark Technical College
Fort Valley State University
Hampton University
Huston-Tillotson University
Johnson C. Smith University
Lincoln University
Livingstone College
Meharry Medical College
Miles College
Morehouse School of Medicine
Morgan State University
Norfolk State University
Saint Augustine’s University
St. Philip’s College
Spelman College
Stillman College
Talladega College
Texas College
Texas Southern University
Virginia State University
Xavier University of Louisiana